On Monday 23rd April 2012 from 9 am a dapper group of tweed-clad gentlemen and ladies holding placards gathered outside number 3, Savile Row, to protest against the opening of a children’s clothes shop in that address by the outfitter Abercrombie & Fitch. Later, -perhaps the most elegant picket line seen in London history-, moved yards away to the Abercrombie & Finch outlet and sang their version of the John Lennon song, 'Give a peace a chance' retitled to “Give Three-Piece a Chance”.
The protest was organized through the Chap magazine, Gustav Temple its director pointed the sad demise of the original A & F from a elite outfitter selling fishing goods and exclusive safari clothes in the 19th century to its present incarnation managed by an emporium that bought the original A&F brand to sell vulgar and tacky -also ridiculous expensive, T-shirts in the middle of Savile row, considered the spiritual home of the finest British tailoring. The Savile Row Bespoke Tailors Group had strongly objected to Abercrombie & Fitch's planning application over the row shop, mentioning that the company's outlet in the corner of Savile Row had already "changed the tone and safety of the street."
Above and below: Dandies picket line outside No 3 Savile Road
The Dandy picket line outside the Abercrombie & Fitch shop
See Video: Click the image below to open a new Vimeo's window
Photos & words: Ramiro Camelo © 2012 ACULCO MediaACULCO's related articles
- Visual chronicle: "Field Day at Savile Row"